Own Your Content
Why publishing on your own platform beats social media.
Social media platforms are great for reaching audiences, but they come with risks. You don’t own your followers or content, and algorithms can limit your visibility overnight.
To build a sustainable digital presence, it’s essential to publish content on your website and focus on strategies you control—like SEO and email lists. This approach ensures long-term success without relying on external platforms.
The Risks of Social Media Dependency
- Algorithms Change: Platforms prioritise paid ads, reducing the reach of organic posts.
- You Don’t Own It: Your content is at risk if a platform shuts down or suspends your account.
- Short Lifespan: Social media posts lose visibility quickly, while website content lasts.
The Benefits of Content Ownership
- Control Your Brand: Your website allows you to fully customise your content, messaging, and user experience.
- Build for SEO: Content on your website drives long-term organic traffic and improves visibility.
- Repurpose and Adapt: Website content can be updated, linked, or repurposed over time.
How to Start Owning Your Content
- Publish on Your Platform: Write blog posts, guides, or resources that solve problems for your audience.
- Optimise for SEO: Use keywords and internal links to increase visibility.
- Build an Email List: Offer a lead magnet to encourage sign-ups and nurture relationships.
- Use Social to Distribute: Post snippets on social media to drive traffic to your website.
Conclusion
Your content is a valuable asset that deserves protection. By prioritising content ownership and publishing on your own platform, you can create a sustainable digital strategy that works for your business.
Focus on the essentials: publish content on your website, grow your audience with SEO and email, and build meaningful customer relationships.
